THE INFLUENCE OF EXPERIENTIAL MARKETING AS A MODERATE OF CUSTOMER SATISFACTION AND REPURCHASE AT START UP CAFE IN PALU

Authors

  • Iga Maghfirah Deviana

Keywords:

Experiential Marketing, Customer Satisfaction, Repurchase

Abstract

This research aim to determine and analyze the influence of experiential marketing, customer satisfaction and repurchase. Type of the research was explanatory research (showing the relationship between variables) with a total sample of 97 respondents taken by purposive sampling and used moderation regression analysis (MRA) method with the help of the SPSS computer program. The results show that customer satisfaction has a positive and significant influence on repurchasing at start up cafe in Palu, experiential marketing has a positive influence as a moderate of the relationship between customer satisfaction and repurchase at start up cafe in Palu.

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Published

2022-10-16

Issue

Section

Articles